An AI content engine for social: generation, calendar, auto-posting
A social-media platform: an AI pipeline generates posts and carousels, runs the calendar and auto-posting, plus A/B hypotheses and analytics — all exposed as an MCP an agent can drive.
The context
Running Threads by hand takes an expert or SMM specialist a long time: come up with topics, write posts, remember to publish at the right time. They needed a service that takes this routine off their plate.
The idea
We launched an MVP in 3 weeks. We built a generation pipeline: from a topic or niche, AI assembles posts and carousels with quality checks — for Threads, X, TikTok and Instagram — lays them out on a calendar and publishes on its own. Formats are tested with A/B hypotheses. Most importantly, we exposed every capability as an MCP so the platform can be driven from an agent (Claude): generate, schedule and analyze through code.
What we built
Generation pipeline
AI assembles posts and carousels by topic and niche with quality checks — for Threads, X, TikTok and Instagram.
A/B hypotheses
Post formats and angles are tested with hypotheses — you see what drives more engagement.
Calendar and auto-posting
A content plan weeks ahead and auto-publishing at the recommended time.
Everything as an MCP
The platform’s capabilities are exposed as an MCP: connect it to an agent (Claude) and manage content from code — generate, schedule, analyze.
Screens
We launched the MVP in 3 weeks. On some accounts reach grew to 200k+ per month. The product now develops on its own while we keep running the technical side.
